Course curriculum

  • 1

    Course Welcome

    • Welcome to the Digital Loyalty Academy!

    • Certification Info
  • 2

    Chapter 1: Understanding Customer Loyalty

    • Welcome to Chapter 1

    • 1.1 The Digital Economy and the Pursuit for Growth

    • 1.2 Why Digital Businesses Need Customer Loyalty

    • 1.3 Three Ways Loyal Customers Fuel Business Growth

    • 1.4 Defining Customer Loyalty

    • 1.5 What does Customer Loyalty look like for a Digital Business?

    • 1.6 How to Build Customer Loyalty: Intro to Loyalty Programs

    • 1.7 How to Design Loyalty Programs: Intro to the Customer Lifecycle

    • Chapter 1 Quiz

    • Customer Loyalty, You, and Your Business
  • 3

    Chapter 2: Customer Lifecycle and Loyalty

    • Welcome to Chapter 2

    • 2.1 What is the Customer Lifecycle?

    • 2.2 What is Lifecycle Marketing?

    • 2.3 Why is the Customer Lifecycle Important for Loyalty?

    • 2.4 Lifecycle Stage 1: Acquisition

    • 2.5 Lifecycle Stage 2: Activation

    • 2.6 Lifecycle Stage 3: Revenue

    • 2.7 Lifecycle Stage 4: Retention

    • 2.8 Lifecycle Stage 5: Referral

    • 2.9 Lifecycle & Loyalty: Wrap-Up

    • Chapter 2 Quiz

    • Customer Lifecycle Assignment
  • 4

    Chapter 3: Anatomy of a Loyalty Program

    • Welcome to Chapter 3

    • 3.1 What Makes a Loyalty Program?

    • 3.2 Loyalty Programs v.s. Discounts

    • 3.3 The Psychology of Loyalty Programs: Why do they work?

    • 3.4 Loyalty Program Reward Basics

    • 3.5 Guide: Choosing the Best Rewards

    • 3.6 How do you measure success in a loyalty program?

    • 3.7 What features do you need for a successful loyalty program?

    • Looking for a loyalty solution?

    • Chapter 3 Quiz

    • Loyalty Program Assignment
  • 5

    Course Wrap-Up

    • Course Wrap-Up Survey

    • Course Completion

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What Students are Saying

5 star rating

This is The Best Business Gift you could ever Receive

DLA Student

This is a must-have education. You learn that Loyalty is more than punch cards. This priceless education teaches how to think as a loyalty advocate and sup...

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This is a must-have education. You learn that Loyalty is more than punch cards. This priceless education teaches how to think as a loyalty advocate and supporter. THE BEST EDUCATION I HAVE EVER RECEIVED!

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5 star rating

Thank you for the Chapter 1 of Digital Loyalty Course

DLA Student

Well organized and comprehensive course support! Congratulations!

Well organized and comprehensive course support! Congratulations!

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5 star rating

Excellent course!

DLA Student

I found the Digital Loyalty Associate Certification course to be quite informative. I feel confident that I may proceed from here to create a Customer Loyal...

Read More

I found the Digital Loyalty Associate Certification course to be quite informative. I feel confident that I may proceed from here to create a Customer Loyalty Program that will be a success.

Read Less