Why Enroll?

As the first of its kind, the Academy offers online courses and tutorials to help you design, implement, and maintain an effective customer loyalty strategy for any digital business.

  • Learn how to design, implement, and maintain an effective loyalty strategy for any digital business

  • Increase your worth in today’s competitive job market and level up your career

  • Gain the knowledge, tools, and confidence you need to make an impact in your role as a marketer

  • Become the go-to loyalty marketing expert in your (current or future) organization

What's In The Course?

  • 101: Understanding Customer Loyalty

    Why does customer loyalty matter, what does it look like, and how do you build a loyal customer base?

  • 102: Customer Lifecycle and Loyalty Strategy

    Understand the customer lifecycle model and why it's important for creating a complete loyalty strategy.

  • 103: Anatomy of a Loyalty Program

    Learn what makes a loyalty program, the tools you need to succeed, and how to measure success.

What Students are Saying

5 star rating

Best Course on Loyalty Rewards Program

DLA Student

This is such a precise and beautifully designed course that I wanted to make note of each sentence. The explanation could not be simpler. Would recommend it ...

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This is such a precise and beautifully designed course that I wanted to make note of each sentence. The explanation could not be simpler. Would recommend it to everyone working in this domain.

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5 star rating

This is The Best Business Gift you could ever Receive

DLA Student

This is a must-have education. You learn that Loyalty is more than punch cards. This priceless education teaches how to think as a loyalty advocate and sup...

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This is a must-have education. You learn that Loyalty is more than punch cards. This priceless education teaches how to think as a loyalty advocate and supporter. THE BEST EDUCATION I HAVE EVER RECEIVED!

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5 star rating

The most insightful course on Customer Loyalty I've ever ...

DLA Student

A truly great course. Concise yet full of practical insights, with a handy assessment system after each chapter. I will definitely get back multiple times to...

Read More

A truly great course. Concise yet full of practical insights, with a handy assessment system after each chapter. I will definitely get back multiple times to brush up on the invaluable information provided.

Read Less
5 star rating

Excellent

DLA Student

Wonderful course. A Must course for all CRM and loyalty professionals in the digital era.

Wonderful course. A Must course for all CRM and loyalty professionals in the digital era.

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5 star rating

Excellent course!

DLA Student

I found the Digital Loyalty Associate Certification course to be quite informative. I feel confident that I may proceed from here to create a Customer Loyal...

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I found the Digital Loyalty Associate Certification course to be quite informative. I feel confident that I may proceed from here to create a Customer Loyalty Program that will be a success.

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5 star rating

Thank you for this great course!

DLA Student

I enjoyed this informative course about building loyalty program strategies linked to life cycle marketing and liked the ongoing engaging & personalized...

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I enjoyed this informative course about building loyalty program strategies linked to life cycle marketing and liked the ongoing engaging & personalized email communication throughout the course.

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5 star rating

Very useful, complete and...it's incredibly free :)

DLA Student

One of my favourite online resource discover during this year. I learnt a lot and get a more structured view of this marketing field. Thank you.

One of my favourite online resource discover during this year. I learnt a lot and get a more structured view of this marketing field. Thank you.

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5 star rating

The most insightful course on Customer Loyalty I've ever ...

DLA Student

A truly great course. Concise yet full of practical insights, with a handy assessment system after each chapter. I will definitely get back multiple times to...

Read More

A truly great course. Concise yet full of practical insights, with a handy assessment system after each chapter. I will definitely get back multiple times to brush up on the invaluable information provided.

Read Less
5 star rating

Nice course

DLA Student

I learned a lot of strategies which the big companies are actually using. Doing this courses helped me to understand better how the companies right now works...

Read More

I learned a lot of strategies which the big companies are actually using. Doing this courses helped me to understand better how the companies right now works and the basis of building a loyalty system in general.

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Enroll Now!

Join the Digital Loyalty Academy and take your marketing skills to the next level.

Praise for the Digital Loyalty Academy

Paul Stephenson

47 Insights

Just had a sneak peek of the new Digital Loyalty Academy. Looks like a great training resource for marketers looking to lead in customer loyalty marketing.

Andrew McLeod

Certn

Every digital business needs to have at least one team member who is a master of customer loyalty marketing. The Digital Loyalty Academy from SaaSquatch is the perfect solution.

Will Fraser

SaaSquatch

I just read a preview of the Digital Loyalty Academy Saasquatch. I wish I had this 5 years ago. It would have saved me so much time, effort and frustration.